On December 13th, 2013, the judges for the USIO ...
COMPETITIONSUSIO DESIGN PROJECT
Announcing the 10 selected designs with comments by the judges
The “USIO” Project, which epitomizes rich tidal rips where ocean currents truly collide, brought together 431 works depicting background stories to the products and communicating the messages of manufacturers from a broad range of applicants from students to professional designers.
→ Go to the list of the works
Because of a great number of excellent designs, it was hard to make decisions. The designs were finally judged on their representation on how they faithfully incorporate the features of Ishigaki Island, appeal to targets with a view to promoting both at home and abroad, balance with production methods and costs offered by suppliers and, above all, their distinctive uniqueness that amazes judges, and accordingly, the following ten designs were selected.
→Go to open application details
Name of the creator: IDEA N DESIGN
Crystal lattices of salt were used for the motif. Since seawater salt is also a product from the sea, “the feel of sea” and “the feel of seashore” are presented. For the outer package, a paper cylindrical box just like a camembert cheese box is proposed in order to produce a high-quality look. If moisture proof is a requirement, salt will be wrapped with a plastic bag or others in the box.
02.Ryukyu Awamori Liquor Gekkou
Name of the creator: HAM-san
The package describes the process of how a pack of Awamori liquor reaches its perfection during the lunar cycle of 30 days through the condensation of everything starting from sky to sea, sea to the island and the island to raw material and to Awamaori (Gekkou).
03.Ishigaki Island Pineapples
Name of the creator: Stoneup-san（Graphika Inc.)
The design was developed with consideration that the product, including its package, will be widely recognized as the Ishigaki Island pineapples. Photos and illustrations of pineapples were not used in order to differentiate the Ishigaki Island pineapples from those of other regions. We hope that the design will impress people as a package that fully utilize the characteristics of the fruit itself. As a design symbol, the kanji character of ”鳳” from the characters for pineapple, “鳳梨,” is placed in a circle, and the silhouette of Ishigaki Island, the production region, is placed on both sides of the package.
In order to be able to take the Island’s fruits home, a package that holds one pineapple was designed with the inclusion of the fruit (the crown, the leaves on top of the fruit) itself. The package safely protects the fruit and lets the crown stick out in the air. It would be nice to write a farmer’s message, such as the history of Ishigaki Island pineapples and what is behind the delicious taste, on a folded paper tag (green outside, yellow inside) attached around the crown. The box that holds two pineapples uses cardboard that is folded like a cake box with holes on both sides to carry it.
With the bright yellow stripes and the symbol logo, we tried to enhance the branding and recognition of the freshly harvested “Island’s fruit” and pursued a design that can also be used for souvenirs to be taken home by people, both inside and outside the Island.
04.Oil miso paste “Mother’s Andansu Miso Paste”
Name of the creator: Mr. Atsushi Honda
The product itself is made by human hands for the most part; therefore, the design of the package was also conceived to give the feel of human hands, which is being “wrapped with paper and tied with string.” Since the container is unexpectedly compact, the product name is written on the wrapping bag which is designed to accommodate future developments by changing the layout of letters.
05.Real-deal Tuna Flakes
Name of the creator: Paz-san
The original name was shortened and added 100% in the front, so customers can remember the brand more easily.
The first and the most important message of this design is Freshness.
Skin of yellow fin tuna with water drops on it reminds people about fresh fish markets.
In order to create the impressions such Real thing, Honest.On the bottom of the package, customers can see what is inside clearly.
The image of fish skin and meat was surrounded by wooden patterns, just like putting something in a wood box. It suggests how nature and precious of this bag of tuna flakes is.
06.Brown Rice Milk
Name of the creator: Mr. Atsushi Honda
By using a line drawing consisting of lines, the design shows the ears of rice representing brown rice, as well as the sea and sun of Ishigaki to produce a somewhat nostalgic atmosphere. The design was developed to appeal as the product name and brand logo, by which one can recognize Hachitokuya-san’s brown rice milk.
07.Shiraho Island’s Herbal Tea
Name of the creator: Mr. Tatsuro Hirano
It sounds so fulfilling to have herbs grown in house gardens and have them as healthy teas as a longstanding practice. I thought that this serves as a strong originality that could not be seen in any other product.
With that in mind, the product was named straightly “Garden’s Herbal Tea,” instead of “Garden Herbal Tea,” by purposely adding the possessive apostrophe, so that the name has more colloquial implications and thereby make people feel closer to the manufacturers. The package has the shape of a house. The colors of the roof vary with the kinds of teas, and the arrangement of several packages expresses the culture of Ishigaki Island where every home has a wide variety of teas.
08.Yuki-san’s Brown Sugar Ginger Syrup
Name of the creator: Mr. Yoshiro Nakagawa
The body label was designed to appeal to the preferences of women, using cute ornaments and curve line illustrations. Paper in warm textures will be used for the label. Overall, a warm color scheme is used to make the product look delicious and produce a soft impression that makes people feel relaxed. In order to catch immediate attention to the name of the product, the title spelled in Japanese is placed simply. Also, the card is attached to the product so that the “goodness of ‘nigori’” and the “special handmade process” can be communicated to consumers in a courteous and easy-to-understand manner.
09.Purple sweet potato pie
Name of the creator: Mr. Shunsuke Keimoto
The design highlights “the goodness of potatoes themselves” which is the greatest appeal of this product. The appearance of Okiyumemurasaki sweet potatoes themselves, which boasts a bright purple color up to their cross section, is enough to attract people. As a souvenir package, the elements of “being tempted to keep” and “being able to be kept” are very important; therefore, the use of a can instead of paper or box is proposed. Design consideration was given so that emphasis is placed not only as sweets, but also on the potatoes themselves.
10..Hanaori Minsa woven goods
Name of the creator: Stoneup-san（Graphika Inc.）さん
The product was created with the hope that it can be applied as “Hanaori Minsa” to tapes that we unconsciously use in our daily life. Among those tapes, we planned to print the Minsa pattern on curing tapes that are woven with polyethylene fibers and used for a wide range of purposes. By making use of the original characteristics of the curing tapes that are woven vertically and horizontally, the textures of the woven Minsa cloth are not damaged even after being printed onto the tapes. We hope that people, including men and women of all ages, will enjoy the charm of “Minsa” on such occasions as moving and packing. We would like to sell the product in combination with pouches for the tapes.
Comments from judges
It was very interesting to see the works that look at Ishigaki from various directions, including “Ishigaki Island” viewed from Taiwan and “the Island-ness” viewed from Tokyo. There were works that were designed by viewing Ishigaki from various angles, which I think will delight the people of Ishigaki.
(Ms. Atsuko Isamoto, Chairperson and Chief Editor, the Archipelago News)
I thought this is a good attempt. The project certainly brings together the designs which are different from those seen in Tokyo or urban cities and make the best use of the benefits of the remote island of Ishigaki Island, and the designs will be completed with realistic and better values. Sales of each product could improve, as well.
(Mr. Masamichi Toyama, CEO, Smiles Co., Ltd.)
It is a very interesting approach to create something new by requesting proposals from designers from Tokyo, Taiwan and from various regions under the theme of the traditional local products of Ishigaki. In this review, there were a number of works which have a high degree of completion. It is very significant that designers took an interest in the remote island and participated in the design project. We, too, learned a lot from the project and hope to organize a similar event in Taiwan, too. This review is still an intermediate stage. Through further refinement of the selected designs by designers and through actual negotiations and adjustments with manufacturers, it is expected that more sophisticated designs will be completed.
(Mr. Chen Wenlong,Taiwan Design Center)
This was the first time to conduct a review of Japanese local products with the participation of a judge from abroad. Just as one cannot know one’s individuality unless pointed by others, I felt that we ourselves are not quite aware of what exactly the Japanese elements are. This time we consciously reviewed the allures of Ishigaki from an outside perspective, during which, there was “Ishigaki’s viewpoint viewed from Tokyo,” and we were also able to identify “the allures of Japan when viewed from the countries other than Japan” through the review. The selected works were from various areas of Japan and Taiwan. I am really looking forward to seeing what kind of conversations the designers themselves will have when they get together, how they will interact with Ishigaki and in what form the designs will get sophisticated.
(Chiaki Hayashi, Loftwork, Inc.)