PROJECTS

COMPETITIONS10,000 Creators Meet PASS THE BATON vol.4: JINS eyeglasses

RESULTS

07.02.2013 - 09.02.2013

RESULTS

2014/11/13Update

Call for entries: Design ideas for products made using leftover material from the frames of eyeglasses

The results have been announced! Check here.

JINS is an eyewear brand with a philosophy of pursuing the “novel and natural.”

Their simple and reasonable pricing, frames designed to fit the Japanese face, and wide range of color variations have won them support from a broad fan base seeking eyewear they can trust. JINS has also produced original hit products that put a whole new spin on the image of glasses and eyewear, including Air Frame(R), designed to give glasses a light feel when worn, and JINS PC(R), which protects the eyes from blue light emitted by computers and other devices.

The JINS production process also leaves behind something “wasted” in the form of leftover fragments of resin produced when a lens frame is cut from a single sheet of resin. These leftover resin pieces are easy to work and come in a great variety of color variations, but not having any apparent use, they have always simply been discarded, on the order of roughly 4,000,000 per year. Could the ideas of creators be used to give these leftover acrylic pieces new life as amazing products?

For vol. 4 of the 10,000 Creators Meet PASS THE BATON project, we are inviting submissions of ideas and design images for new products made using JINS leftover acrylic pieces in an open competition format.

The winning idea will be transformed into a product through collaboration with KIGI and PASS THE BATON, to be sold at the PASS THE BATON web shop and store.



Design requirements and hints


1) Resin fragment size

Approximately 6mm
As leftover fragments, they are a little smaller than the inner rim of the eyeglass frames sold by JINS.


2) Wide range of color variations

Your designs can make the most of the wide variety of resin fragments, which includes beautifully colored fragments, tortoiseshell and translucent fragments, and fragments with different materials on each side. However, because the fragments will vary depending on product availability, specific colors cannot be specified.


3) Resin fragment material

The resin fragments are made from a material known as acetate. It does not melt; however, it will deform easily if exposed to a temperature of around 80ºC. Because acetate is an acrylic resin, it can be easily bonded or cut.

02

4) JINS interview

“Recycling with JINS, the Designers of the “New Norm” of Glasses”
>Interview

Methods of working the fragments


About JINS

With their vision of pursuing the “novel and natural,” JINS is an eyewear brand that breaks conventional rules with novel ideas to provide new value.
Eyewear from JINS combines a comfortable fit based on research and analysis into the shape of the Japanese face and head with design sense only possible from an original brand. These painstakingly crafted, high quality products are available at prices no other brand has been able to offer.
In addition to corrective glasses, JINS has also developed original products that introduce innovation into the modern lifestyle, including JINS PC(R), which protects the eyes from the blue light produced by the displays of computers and other devices, eyewear that protects against pollen and dryness, and sunglasses to improve sports performance.

>>JINS brand site




About this Project

logo-jpg“10,000 Creators Meet PASS THE BATON” is a project which examines sustainable creation and is being conducted through a collaboration between the “PASS THE BATON” select thrift store and “Loftwork.com”. The project aims to make attractive products out of used goods and inventory from various manufacturers, and is being conducted under the concept of “NEW RECYCLE”.

Through four projects, we are holding an online contest for design ideas for changing grade B products and dead stock into “nice products”. We aim to produce the products for real through a collaboration between PASS THE BATON and art directors.

*We are using an open format competition in which submitted designs will be published in real time.

Ryosuke Uehara, Yoshie Watanabe

Ryosuke Uehara, Yoshie Watanabe
Art Director/Creative director

Masamichi Toyama

Masamichi Toyama
Smiles Inc.

Chiaki Hayashi
Loftwork, Inc.

Entry Overview

Entry Contents:

Design ideas for products made using leftover material from the frames of JINS eyeglasses

Entry Period: July 2, 2013 to September 2, 2013, 00:00 UTC/GMT +9

No. of Winners: 1

Prizes:

1. Production of the winning design

2. Several copies of the final product (total may vary)

3. The experience of collaborating with a leading art director and PASS THE BATON to produce the product.

Judges:

Masamichi Toyama (Smiles, Inc.)

Ryosuke Uehara, Yoshie Watanabe (Kigi, Inc.)

Chiaki Hayashi (Loftwork, Inc.)

Eligibility: Anybody may enter.

(A loftwork.com account is required. Registration and useage is free.)

Entry Method:

After reading the “Background and Challenges”, use the default application format to create a design image and concept.

Post the image via “My Downloads” at loftwork.com, and attach the tag “10000me04“. Please click here for more details.

Organizers: Smiles, Inc., Loftwork, Inc.

Contact us: click here for more details.



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Process

You must register (free) on Loftwork.com to enter competitions. Learn more or Sign up

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