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Cloudy syrup

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The word Nigori literally meaning “cloudy” was the inspiration for the visual of Brown Sugar Ginger Syrup.
While it is because of its unfiltered and unrefined nature it can be a interesting way to promote the product
and separate it as a unique on the market. There is a new name proposed and it is “Cloudy syrup” which pull's
the attention of the customer by making them wonder what does it really mean. The written name Cloudy
syrup is “hiding” behind a fog like cloudy wave that covers the label. The colors are light as a contrast to the
heavy brown colors of the syrup.

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