The logotype: Simple and strong. It is placed into a circle which is strongly associated with the culture of Japan, even if it is not red but black.
The box: It is in the shape of a roof tile. It is separated into two different parts. Until the middle of the box we have placed the cookies and on the other half there is a handmade construction of a roof tile.
The cookies: Their shape has been unchanged (11×7 cm). Each cookie is wrapped up in special greaseproof paper which is stitched on both sides so as to remain closed.
The construction: The inside roof tile construction is optional. It constitutes a surprise gift which illustrates the meaning of the cookie's name (Kawara Senbei)
Colors and Materials: A few simple colors and low-cost materials easily connected to the culture of Japan.