Roooots – Setouchi Specialty Products Redesign Project 2013 The Results are in! Check them out!
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We are excited to announce the winners of the Roooots Setouchi Specialty Products Redesign Project 2013, which called for revamped designs for 10 Seto specialty products in the lead up to Setouchi Triennale 2013. Our panel of judges, after much deliberation, has selected 12 entries to be marketed as original local brands.
This year the competition, which was rolled out for the 4th time, attracted over 500 entries. And as a result of the high quality of entries, we decided to create an Excellence Award category for those outstanding entries that made it to the final selection but just fell short of the winners’ list. The winning designs will be commercially produced and marketed, after discussions between the designers and producers have been concluded.
Anna Kovecses–Upbeat Geometry
My design is a modern yet friendly packaging that works with multiple symbols including the iconic shape of the cookies. The outer box features geometric shapes, one of which is the actual cookie, while the other is an interpretation of the target audience – the face of a woman. Branding elements also include a sleek blue logo icon that repeats as a pattern for the inside and an emblem made of dots with a hand drawn feel that is embossed into the cookie simultaneously. This design aims to have an upbeat yet elegant atmosphere with a good quality hand crafted feel that helps the product get closer to the consumer.
No winning designs were selected for this product.
3.Beni Imo (Purple Sweet Potato) Cookies
Toshio Moyama—Beni Imo Cookies
I wrapped up the cookie in paper. Not only does it bring down packaging costs, but the simple design is striking and mirrors the image of a sweet potato.
4.Organic Extra Virgin Olive Oil
Tatsuro Hirano—EXTRA VIRGINE OLIVE OIL
I decided to make a simple text-only design to emphasize the pure goodness of the product.
I deliberately spaced the text like this to show that the product has been made with great care.
As the label is written spanning two sides of the package, two products can be positioning side-by-side so the text on two labels joins to make one.
5.Fish Snacks in a Setouchi Treasure Box
Jun Kuronagi—Setouchi Dried Sardines
I used the boat flags (called tairyo-bata which traditionally signify a great catch, but are also used today as decorative flags on vessels and for festivals and events) in the hope that many people would become familiar with these fresh delicacies from the sea.
I studied some boat flags and tried to capture the dimensions, colors, font and the bravery of the fishermen, with the wish that these “flags of hope” can flutter in mass under the blue skies of the Seto Inland Sea.
Note: This design was submitted for No. 6, the Setouchi Dried Sardines; however the judges thought that the design would be more suitable for No. 5, the Fish Snacks in a Setouchi Treasure Box.
6. Setouchi Dried Sardines
Kenichi Matsumoto—Setouchi Dried Sardines
The intent was to portray the freshness and safety of the product with a package design that said “straight from the net”!
The design depends on the budget available, but basically it’s a plain plastic bag with fishing net wrapped over the bag instead of a label to make the product look like it’s just been caught.
I hope that the design of the net filled with fish depicts the abundance of the Seto Inland Sea and all of nature’s treasures to be found there.
The design can also be rolled out for other types of fish by changing the color of the net.
7. Lemon and Black Beans Coated with Wasanbon Sugar
Mariko Terai—Sanuki-grown Sweets
I used the same style of box but used an image depicting the beautiful weather that the Setouchi region is blessed with. I used the colors of the sweets for the pictures on the gusset bags to compliment the goodies inside.
I think if the image is embossed on the box and gusset bags, then it will add a special and more luxury feel to the product.
8. Miso Spread with Garlic and Dried Sardines
Tomoyo Sakai –The face of Shikoku
Made with the goodness of garlic but not so much of the odor, this spread is something that I think would appeal to the younger market so I decided to create the design accordingly.
It’s made in Shikoku’s Kagawa, so I decided to use the shape of the island of Shikoku as the hair and added a face to it to create this imaginary character. The parts of his face are made with images of the spread’s ingredients such as dried sardines and garlic.
As the name suggests, the idea was to have this product become the face of Shikoku. In a bid to maintain a crisp and cool-looking label, I wanted to keep the text to a minimum so used images where possible and only a short explanation of the product on the back.
9. Riceenoir Sake made from Kodaimai Rice
The arabesque design covers the entire bottle depicting the power of life with the Japanese characters for ancient, rice, power, earth, people, courage, heart and beauty all disguised in the foliage of this design, which is based on the concept of the rice flower. The collection of Japanese leaf-looking characters is designed to look fresh and new while evoking strong images of fermentation.
10. Marugame Uchiwa Fan made with Bamboo
This design depicts Venus from the famous work “The Birth of Venus” basking in the Setouchi sea breeze. I wanted to give the design an element of ART=BIRTH because of the Setouchi Triennale 2013.
The design depicts little fish swimming happily in the Seto Inland Sea in the formation of fireworks.
The fireworks are going off for the Arts Festival—boom boom!
This design depicts lots of mandarins ripened in the warm Setouchi sunshine. Little birds gather around the mandarins, which boast rich citrus aromas.
Gustav Klim—Sunset and the Mountains
“What is this?”
“The most beautiful sunset in Japan (pride) with the face of those distinctive mountains (identity) jutting out from the plain, and the wind.”
“The winds are strong in Setouchi?”
“No, no, it’s from the fan!”
Messages from the Judges
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