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2011/12/20 COMPETITIONS COMPETITIONS

Results released!|3.5×2 Identity Business Card Ideas

A full lineup of prize-winning unique ideas!

Make it from paper! A business card competition full of unique ideas.
The business card is a communication tool that represents and conveys one’s identity. But if that’s the case, shouldn’t a business card be as freely creative an expression as possible? That thought is what started the 3.5×2 Identity: Handheld Communication Competition. By the end of the competition Oct. 24, 125 entries were submitted. To all the creators who applied, and all the people who publicized the best submissions on Facebook and Twitter, thank you!

Judging was held recently, with wonderful judges from supporting companies and organizations. They included, from takeopaper.com, Yuichi Takeo of Takeo Co., Ltd. and takeopaper.com manager Masae Hachisu; from FabLab Japan, FabLab Japan founder Hiroya Tanaka and Fab Researcher Yuka Watanabe; as well as art director Tianzi Xue, who has worked on design consumer electronics brand Amadana; and Naoko Noguchi, who offers the chance “to experience and enjoy paper and printing” with workshop and factory field trips. At first three prizes were scheduled to be awarded, including the Amazing Idea Award and Most Popular Award, but because there were so many incredibly creative submissions, we decided it would be a waste to only choose three! That is why the judges established new awards including the Special Award, @takeopaper Award, Fab Lab Award, Tianzi Award, Kamilabo Award and loftwork Award for this competition.
This page will introduce the 3.5×2 Identity: Handheld Communication Competition, along with the winning pieces, judges and winners’ comments. Have a look at these unique, award-winning ideas!



▲About the primary judging

▲From left: Kamilabo's Noguchi, loftwork's Suwa

▲The pieces the judges selected are labeled

▲Takeo and Hachisu carefully examine the entries

▲All the judges meticulously inspect the entries

▲The final judging. FabLab's Tanaka on the left, and Tianzi on the right

▲On the day of the judging, FabLab's Tanaka brought a masterpiece created using a laser cutter! If you received this business card you'd definitely never forget it.

Winner

★Amazing Idea Award

By: Same ;P ※ Click on the card for more details.

Winner’s comments:
I am truly grateful to have received the Amazing Idea Award this year! I myself am bad at matching people’s names and faces, so I made this thinking that even I would be able to remember people better if the name was all over the face! No matter what the type or manifestation, the idea could be wonderful. You can also definitely leave an impact with an unusual face. You might also want to start collecting business cards of handsome men or beautiful women (of course with a photograph of the face or a realistic likeness). It will also be more fun to communicate on the business scene if you get even more excited about meeting new people! I had fun thinking about the possibilities of business cards and paper in this 3.5×2 Identity contest.

Same ;P’s Profile

http://www.loftwork.com/members/same

Prize::

Prototype business card based on winning idea

★Amazing Idea Award

By: Elevator ※ Click on the card for more details.

Winner’s comments:
Exchanging business cards is a ritual of Japanese businessmen. However, as time passes after the exchange, you forget what kind of person that was. That’s why I wanted to make a business card that would remind you who you received it from. Thus, “I’m here” is a way to reach out from the pile of business cards and call out to the other person, “I’m here!” It’s a business card that raises its hand and stands out from others. That’s the concept I used to make it. In this age of conformity and imitation, it might be good for someone to stand out a little. I am very happy to have received this award. Thank you.

Elevator’s Profile

http://www.loftwork.com/members/koooheita

Prize:

Prototype business card based on winning idea
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★Most Popular Award

By: Comma x Trowel  ※ Click on the card for more details.

Winner’s comments:
Thank you very much for this prestigious award. We were honored by the warm response from so many people. We submitted three pieces to this competition. All of them were geared toward creating a treasured memento of a meeting, in different ways: through scent and continuous communication via SNS with the scent R business card, by triggering the next connection with the New Year’s card business card, and by creating a network that hints at one’s “six degrees of separation” with the COMMUNICATION CARD. I am grateful from the bottom of my heart to the people who voted for these pieces. Thank you very much.
Designer: COMMA / Hidenori Koga + Kenta Yamazaki / http://commaworks.com
Director: TROWEL / Takahiro Ueda / http://trowel.jp

Prize:

Prototype business card based on winning idea
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★Special Award

HaRU ※ Click on the card for more details.

Judge’s comments Hiroya Tanaka / Yuka Watanabe
This was a proposal that was not business card-sized, or even made of paper, but there is something about it that makes one think, “I want to make this!” Not only does it allow you to select the person to receive it, it also offers a new perspective on material. It can be something written on flowers that ends like a nightly dream, or it may last forever like a preserved flower. The idea of writing letters on a plant with a laser cutter would open up a whole new field.

Winner’s comments:
Thank you very much for this Special Award. I think this will encourage me to work harder on my job hunt. I aimed for a business card that you could hand over informally, at a party or other event where cards would be exchanged. In Japan, to be polite when giving a business card you must offer it with both hands. However, I think at times that formality is a hindrance. This business card you give as if holding a rose in one hand and tearing off petals with the other. So I thought this would create a situation where it would be a natural thing to give a business card with one hand. Also, if the paper petals are scented it would create a memory.

HaRU’s Profile

http://www.loftwork.com/members/haru1

Prize:

A one-day all-you-can-use ticket to FabLab Kamakura!
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★@takeopaper Award: Name Book

By: pegfactory  ※ Click on the card for more details.

Judge’s comments YuichiTakeo
There were many good ideas that exploited the characteristics of paper, but among them we went straight for Name Book. Business cards are given out to various people, at various times, in various places. Thus, unique business cards that each had their own colors, feels and thicknesses would stay fresh even on the second meeting. Bunching up and tearing off the business cards like a mini-sample book is also unique, provoking the interest of the other person. It’s also practical in that it doesn’t require a business card case.

Winner’s comments:

My idea was to make the most of the varieties of paper types and colors at Takeo and put the colored paper business cards into a sheaf. You tear them off along the perforation, choose a color depending on the person and circumstances, and give it away.
Choose, tear, give.
“Choose one for that person.” This simple action leads to a business card exchange that has just a little more feeling than normal. I tried to make sure not to be pushy. To treasure each meeting. I made it based on these ideas.

pegfactory’s Profile

http://www.loftwork.com/members/pegfactory

Prize:

takeopaper + Chie Tanaka — September, October, November, December selections, one set each
“Takeo mini-sample book” A-1, A-2, A-3, one each
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★Fab Lab Award: Hoshikubari

By: Oka  ※ Click on the card for more details.

Judge’s comments Hiroya Tanaka / Yuka Watanabe
It’s a poetic proposal, like printing light itself, and this entry also used the features of the laser cutter well. There is great potential in the technique of making the light permeate and rise to the surface without cutting the paper. The proposed display, which seems to etch out a starry sky, is good, but it’s also possible to hide a secret portrait of oneself or a surprise. The technical limitations have been blown away, and so we expect as many twinkling new ideas as there are stars in the sky.

Winner’s comments:
I proceeded with this piece because I wanted to put together the values and qualities that were already there with the act of making something new. I was very worried about drawing out the quality, but I am happy with the result. Also, this was my first submission, but I am extremely grateful that it was seen by many people and that it was given this place. That alone is great encouragement. Also, I never thought I would receive it, so I feel very honored to receive the FabLab Award. It’s extremely kind. From now on I will work hard on my products with all my might. Thank you very much.

Oka’s Profile

http://www.loftwork.com/members/okado

Prize:

A one-day all-you-can-use ticket to FabLab Kamakura!
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★Tago Award: Haraken Scent Series

By: Haraken. ※ Click on the card for more details.


Judge’s comments: Mamabu Tago
Many of the business cards submitted worked with texture or visual impact, but this one took scent as a direct theme. It appeals not only to the senses of sight and touch but to smell, and because it had no images or visuals, we saw it as one step ahead most of the entries in uniqueness. A business card tells the story of a meeting, and scent awakens memories. Just adding a sensuous feature to the first impression creates communication that can’t be expressed in words. Technically, as well, the entry is able to preserve the scent or pheromone for a long period by putting it in microcapsules, so that it is scented only when being used, making this business card an unforgettable thing, with the memorable scent easy to identify.

Winner’s comments:
This piece came from a student enrolled in the master’s degree course in media design at Keio University. The competition had seen novel ideas that broke through the stereotypical use of business cards, but while other participants only focused on the physical part, this creator took a point of view that had been neglected, and tried a humorous design based on scent and playfulness. It was the student’s first submission to this design award, but she was able to stretch herself and create something unseen in the other entries, for a refreshing submission.

Haraken’s Profile

http://www.loftwork.com/members/tr060035

Prize:

A circle hanger from the Tianzi-produced brand Laundry Carousel (2011 Good Design Award )
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★Kamilabo Award: Panty♥

Ham ※ Click on the card for more details.

Judge’s commentsト: Naoko Noguchi
“Overcome the wall of shame to access information!” It’s a frank idea full of impact. Complicit communication. It’s enough to make you grin and think, “That’s pretty good!” Actually, it’s refreshing. (Though, of course, I unfortunately don’t share those male instincts…!) To actually produce it, how about trying out an adhesive material? If you apply a coat of PP film to the base business card, then print the panties on a reusable sticker or a YUPO suction tack that won’t leave glue behind, then shape it with a cutting plotter, the end product will be clean and will be fun to remove smoothly. While it is simple and mundane to make, the best part was the strength of the impression and being able to imagine the reactions of the people who receive them.

Winner’s comments:

“I want my business card to be seen.” Well, how do you make people want to look at it? What do you want to see in the first place? … One of the answers to that question is, “Inside panties.” There are many excellent designers in the world, and many wonderful designs. I think that if you take the designs that have to exist and are already recognized by many people as “rice,” then this entry is definitely like “hamburger.” In other words, “I don’t have to have it, but I’d be happy to.” Some people may be insulted, but that was not my intention. Not everyone may like it, but I wanted to make a design that would make someone somewhere very happy. If I could provoke a response and please someone out there among the judges and the many people who looked at the entry, then I’ll be content.

Ham’s Profile

http://www.loftwork.com/members/kenturusoccer

2-volume set of “Printing and Manufacturing DIY Book” (out now) and “Special Printing and Manufacturing DIY Book” (published in December)
※To be delivered after the new book is published.
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★loftwork Award: freedom roll cuting

Ham ※ Click on the card for more details.

Winner’s comments:

Rather than just something visual, I wanted to make a design that would go after the basics. I hoped that as long as I had a very deep idea, the visual design would follow. I feel that this design got somewhere close to that fairly well. This is a tangent, but aren’t there actually many people who somehow feel a kind of absurd attraction to rolled paper, mainly toilet paper? I am one of these people with rolled paper syndrome. Even now I don’t know the answer to the question why I feel such a strong affinity for rolled paper. There were many paper professionals among the judges of this competition, so if they know the answer I hope they will tell me.

Ham’s Profile

http://www.loftwork.com/members/kenturusoccer

Prize:

Prototype business card based on winning idea




What do you all think of the winning entries? Of course, all 125 of the ideas thought up so carefully by creators were truly unique and wonderful. The winning products are scheduled to be turned into prototypes. Soon we’ll make an announcement about their status, so keep an eye out!


協力企業・団体

takeopaper.com

takeopaper.comは、紙の専門商社 株式会社竹尾が運営するウェブストアです。テクスチャーや色数など多種多様な約9,000種の紙を揃え、全紙サイズ(製紙メーカーから流通されるシート状の大きな紙、原紙)1枚から販売しています。お好きなサイズへのカットも承ります。

FabLabJapan

FabLab(ファブラボ)とは、3次元プリンタやカッティングマシンなどの工作機械を備えた、誰もが使えるオープンな市民制作工房と、その世界的なネットワークです。現在までに20ヵ国以上50か所以上の街に FabLab が立ち上がり、子供から専門家まで、DIWO (Do It With Others) の精神で連携しながら、自由にものづくり活動を行っています。


主催

株式会社ロフトワーク

 

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